Event Identity
A full campaign identity for a headline London hip-hop night, built to a promoter's deadline, not a design one.
ROLE
EVENT BRAND · KEY ART · SEO
TIMELINE
3 weeks
STATUS
EVENT DELIVERED
CONTEXT
Hip Hop City London 2026 needed a full identity — key art, listing copy, social assets — for a night at The Camden (65 Crowndale Road), on a promoter's timeline where the date doesn't move for anyone.
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VENUE
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LEAD TIME
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MISSED DEADLINES
THE CHALLENGE
Event campaigns live or die on a phone screen in a group chat, not a portfolio. The identity had to read instantly at thumbnail size, hold up as social content, and still feel distinct from every other night at the same venue.
WHAT I BUILT
A key-art system generated with AI-assisted image prompts (Ideogram, Gemini), refined and typeset by hand, plus listing copy written for search and for the scroll.
- 01Directed and refined AI-generated key art through iterative Ideogram and Gemini prompting
- 02Typeset a campaign system that reads at thumbnail size and holds up as social content
- 03Wrote SEO-targeted event listing copy for discovery beyond the venue's own following
- 04Delivered a full asset set — socials, listing, key art — inside a three-week window
SELECTED VIEWS
Primary key art
Instagram story set
Event listing page
RESULTS
The campaign shipped on time against a fixed event date, with assets performing across listing and social without a redesign pass.
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ASSETS SHIPPED
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BRIEF TO EVENT
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AI TOOLS DIRECTED
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REVISION ROUNDS OVER BUDGET
“LOOKED LIKE A PROMOTER WITH A BUDGET FIVE TIMES THE SIZE.”