Hip Hop City London
A full campaign identity for a headline London hip-hop night, built to a promoter's deadline, not a design one.
ROLE
EVENT BRAND · KEY ART · SEO
TIMELINE
3 weeks
STATUS
EVENT DELIVERED
CATEGORY
Event Identity
CONTEXT & OBJECTIVE
Hip Hop City London 2026 needed a full identity — key art, listing copy, social assets — for a night at The Camden (65 Crowndale Road), on a promoter's timeline where the date doesn't move for anyone.
Full campaign identity for a headline hip-hop event at The Camden — key art, SEO listing content and social assets, built for a fast, noisy timeline.
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VENUE
0wk
LEAD TIME
0
MISSED DEADLINES
THE CORE CHALLENGE
Event campaigns live or die on a phone screen in a group chat, not a portfolio. The identity had to read instantly at thumbnail size, hold up as social content, and still feel distinct from every other night at the same venue.
WHAT I BUILT & DELIVERED
A key-art system generated with AI-assisted image prompts (Ideogram, Gemini), refined and typeset by hand, plus listing copy written for search and for the scroll.
Directed and refined AI-generated key art through iterative Ideogram and Gemini prompting
Typeset a campaign system that reads at thumbnail size and holds up as social content
Wrote SEO-targeted event listing copy for discovery beyond the venue's own following
Delivered a full asset set — socials, listing, key art — inside a three-week window
SELECTED VIEWS & SCREENS
Primary key art
01
Instagram story set
02
Event listing page
03IMPACT & RESULTS
The campaign shipped on time against a fixed event date, with assets performing across listing and social without a redesign pass.
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ASSETS SHIPPED
0wk
BRIEF TO EVENT
0
AI TOOLS DIRECTED
0
REVISION ROUNDS OVER BUDGET
LOOKED LIKE A PROMOTER WITH A BUDGET FIVE TIMES THE SIZE.
