Brand
A venue identity for a Camden nightlife brand, designed to survive a poster wall, a door list and a phone screen.
ROLE
BRAND · PRINT
TIMELINE
4 weeks
STATUS
LIVE
CONTEXT
Kiss Camden needed an identity that could anchor recurring nights under one venue brand, rather than every event inventing its own look from scratch.
0
CORE MARK
N
RECURRING NIGHTS
0
COLLATERAL FORMATS
THE CHALLENGE
A venue identity has to work at radically different scales and contexts — a small mark on a wristband, a huge one on a poster wall, and everything in between on Instagram — while still feeling like one brand, not a logo plus decoration.
WHAT I BUILT
A flexible mark system paired with a print collateral set the venue's team could deploy across recurring nights without commissioning new design work each time.
- 01Designed a core mark that scales cleanly from wristband to poster wall
- 02Built a print collateral system — flyers, door lists, wristbands
- 03Set colour and type rules flexible enough for recurring night variations
- 04Handed off assets in formats the venue's own team could reuse directly
SELECTED VIEWS
Venue interior & signage
Print collateral set
Core mark & variations
RESULTS
The identity became the standing brand for recurring nights at the venue, reused by the client's own team without further design input.
0
BRAND SYSTEM
0wk
BRIEF TO DELIVERY
0
REPEAT COMMISSIONS NEEDED
“ONE MARK, EVERY NIGHT, NO REDESIGNS.”