Kiss Camden
A venue identity for a Camden nightlife brand, designed to survive a poster wall, a door list and a phone screen.
ROLE
BRAND · PRINT
TIMELINE
4 weeks
STATUS
LIVE
CATEGORY
Brand
CONTEXT & OBJECTIVE
Kiss Camden needed an identity that could anchor recurring nights under one venue brand, rather than every event inventing its own look from scratch.
Venue identity and print collateral for a Camden nightlife brand — built to hold up on a poster wall and a phone screen alike.
0
CORE MARK
N
RECURRING NIGHTS
0
COLLATERAL FORMATS
THE CORE CHALLENGE
A venue identity has to work at radically different scales and contexts — a small mark on a wristband, a huge one on a poster wall, and everything in between on Instagram — while still feeling like one brand, not a logo plus decoration.
WHAT I BUILT & DELIVERED
A flexible mark system paired with a print collateral set the venue's team could deploy across recurring nights without commissioning new design work each time.
Designed a core mark that scales cleanly from wristband to poster wall
Built a print collateral system — flyers, door lists, wristbands
Set colour and type rules flexible enough for recurring night variations
Handed off assets in formats the venue's own team could reuse directly
SELECTED VIEWS & SCREENS
Venue interior & signage
01
Print collateral set
02
Core mark & variations
03IMPACT & RESULTS
The identity became the standing brand for recurring nights at the venue, reused by the client's own team without further design input.
0
BRAND SYSTEM
0wk
BRIEF TO DELIVERY
0
REPEAT COMMISSIONS NEEDED
ONE MARK, EVERY NIGHT, NO REDESIGNS.