Brand & Web
A luxury brokerage's entire web presence, rebuilt around one voice across three very different asset classes.
ROLE
BRAND · COPY · WEB BUILD
TIMELINE
6 weeks
STATUS
LIVE
CONTEXT
The Camden Brokers sells property, hotels, cars and yachts to the same high-net-worth client — but the existing site read like three separate businesses stitched together, each with its own tone and layout logic.
0
ASSET CLASSES
0
BRAND VOICE
0
TEMPLATES REUSED
THE CHALLENGE
Luxury brokerage copy tends to default to generic superlatives — 'exquisite', 'unparalleled', 'bespoke' — which stops meaning anything by the second paragraph. The brief needed restraint: short sentences, real specifics, and a site structure flexible enough to hold property listings, hotel partnerships and yacht charters without forcing one template onto all three.
WHAT I BUILT
Full copy rewrite across every page, paired with a WordPress build using Elementor Pro for layout flexibility across asset types.
- 01Rewrote every page in punchy, minimal UK English — cut adjective density by more than half
- 02Built a WordPress + Elementor Pro structure that reuses one component system across three asset classes
- 03Set up SEO keyword targeting per asset class rather than one blended strategy
- 04Established a lightweight style guide so the client's team can add new listings without breaking tone
SELECTED VIEWS
Homepage — hero & asset selector
Hotel partnerships listing
Site build — code view
RESULTS
The rebuilt site launched with a consistent voice across all three verticals and gave the client's internal team a system they can extend without design support.
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ASSET CLASSES UNIFIED
000%
PAGES REWRITTEN
0wk
BRIEF TO LAUNCH
0
DESIGN SYSTEM
“IT FINALLY SOUNDS LIKE ONE COMPANY, NOT THREE.”